The Hunger Games Cross Promotion

The film version of The Hunger Games came on March 23rd 2012. Since then, there has been many products come out to support the franchise. An product I thought was interesting was a nail polish line by O.P.I. In  The Hunger Games everyone in the Capitol is dressed extravagantly in bold outfits, bold makeup, and bright colours that stand out. In the districts, everything is different for every district. So the line of nail polish has some bright colours displayed by Effie, and then there are 12 other colours (one per district).
I think this relates to key concepts  5 and 8.

Media Concept #5:
The fact that there is a nail polish for each district, as well as the Capitol, says people are allowed to choose which part of The Hunger Games they want to wear. This allows for people to connect with each part of the story, and depending on which part they choose could say something about who they are as a person. (Eg.  if someone chose the District One colour, they may feel they are very successful, and resourceful, OR people could read into the colour and the person and make an assumption that they could be successful and resourceful.)

Media Concept #8
Nail polish is definitely it's own unique aesthetic form of media. It's not media in what people would normally think of media, but it's associated with the franchise, the name is attached, so people are going to enjoy their favourite new franchise in literally every way possible.O.P.I nail polish isn't typically sold in the local pharmacy, it's more in salons, or beauty stores, so people who are going into salons whether it's for a hair cut, or to buy new shampoo, you wouldn't expect to see The Hunger Games name, or poster around you. The idea of the nail polish really extends the story, makes it more realistic for their fans, lifts the story off the pages, and off the screen as well as widens the fan base.

Todorov's Structure of Conventional Narratives

Film: Spider-Man

Stage 1: A State of Equilibrium at the Outset

• In the beginning, Peter Parker is a normal high school kid. He's very gifted in the sciences and is a photographer for the school newspaper. He has a nerdy side, and very quietly has a big crush on Mary Jane- who he lives beside with his aunt and uncle. Peter is bullied, and picked on, but he still seems generally happy person. Peter Parker lives what we would consider "normal". Peter has a friend Harry, who's father owns a big successful company.

Stage 2: A Disruption of the Equilibrium by Some Action

• Peter goes on school trip and on his trip they are looking at many different kinds of spiders. There is a spider above head that he does not see and on it's web lowers itself to Peter and bites him. Peter feels the bite, looks up, but just moves on. There's a screen that has DNA spirals on it with pieces missing, after the spider bites Peter, the missing pieces are filled.

Stage 3: A Recognition that there has been a Disruption

• As soon as the spiders bites him, Peter realizes it because he feels it, but his symptoms don't set in until later that day/night. When Peter gets home, he goes right to bed. He has the sweats, and is dizzy. When he wakes up in the morning he's perfectly fine. Peter goes to put his glasses on, but, when he does, everything is blurry-he can't see. He takes them off and realizes the change. Then he notices he's suddenly very lean- a sculpted body. As he's walking down the stairs, instead of walking around the corner, he climbs up the wall and jumps down. When Peter gets to school,at lunch time, Peter is eating, and Mary Jane comes to walk by him, but she slips. Mary Jane is behind Peter, but he has this peripheral sense she's going to fall. He then catches Mary Jane and her tray of food. After helping Mary Jane, Peter's fork is sticking to his hand, when he tries to shake it off, a web comes flying out of his wrist and to his tray. He tries to pull his tray too him, but it flies past him and hits the school bully Flash. Because of this, Flash tries to beat Peter up. But, when Flash comes up behind Peter he has the peripheral sense kick in again and dodges his first punch. The rest of the fight continues like this- with all Peter's new found senses. On top of Peter getting spider powers, Harry's dad was experimenting with an idea and tried to use it on himself. This turns Harry's dad into the villain- the Green Goblin.

Stage 4: An Attempt to Repair the Disruption

• Now that the Green Goblin lives, and Peter Parker is "Your friendly neighbourhood Spider-Man" the film follows the two as the Green Goblin reeks havoc upon the city, and Spider- Man follows him to try and clean up his mess.

Stage 5: A Reinstatement of the Equilibrium

• At the end of the film, Spider- Man defeats the Green Goblin, and that chapter is over- the city is safe from harm.