The film version of The Hunger Games came on March 23rd 2012. Since then, there has been many products come out to support the franchise. An product I thought was interesting was a nail polish line by O.P.I. In The Hunger Games everyone in the Capitol is dressed extravagantly in bold outfits, bold makeup, and bright colours that stand out. In the districts, everything is different for every district. So the line of nail polish has some bright colours displayed by Effie, and then there are 12 other colours (one per district).I think this relates to key concepts 5 and 8.
Media Concept #5:
The fact that there is a nail polish for each district, as well as the Capitol, says people are allowed to choose which part of The Hunger Games they want to wear. This allows for people to connect with each part of the story, and depending on which part they choose could say something about who they are as a person. (Eg. if someone chose the District One colour, they may feel they are very successful, and resourceful, OR people could read into the colour and the person and make an assumption that they could be successful and resourceful.)Media Concept #8
Nail polish is definitely it's own unique aesthetic form of media. It's not media in what people would normally think of media, but it's associated with the franchise, the name is attached, so people are going to enjoy their favourite new franchise in literally every way possible.O.P.I nail polish isn't typically sold in the local pharmacy, it's more in salons, or beauty stores, so people who are going into salons whether it's for a hair cut, or to buy new shampoo, you wouldn't expect to see The Hunger Games name, or poster around you. The idea of the nail polish really extends the story, makes it more realistic for their fans, lifts the story off the pages, and off the screen as well as widens the fan base.
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